Diane Dusek: Keeping Austin’s Jewish News Alive for 26 Years
When Diane Dusek began managing advertising for The Jewish Outlook in 1992, she remembers starting with a 12-page publication with about 10 advertisements. The Round Rock Leader printed the paper and a mailing house mailed it to subscribers.
“It was just Gaylon and Mary Jo Osgood and me doing this newspaper and then I just started knocking on door selling ads, Gaylon kept writing and Mary Jo kept laying it out, and the paper just kept growing,” Dusek said. “We were just trying to make something happen to this paper and then it turned out like it did.”
As The Jewish Outlook’s advertising director, Dusek has worked with some of the paper’s advertisers for more than 20 years.
“We've always tried to help people, not just to put an ad in the paper, but try to help them get business from it,” she said, explaining that she encouraged advertiser Cordovan Art School to get involved with the community by partnering with the JCC’s Adult Programs department to provide ceramics programming for adults 55+.
With a background as a school teacher, Dusek was a volunteer in the community when she was asked to work with The Jewish Outlook.
“I never went to college thinking I would do something else for a living,” she said. “Never in my wildest dreams would I have thought 26 years ago that I would be still doing this today.”
“It's a fun job. I would not have done it for so many years if it wasn't so much fun, getting to meet lots of people and being an active part of the Jewish community,” she said. “I never thought this would happen, but it did and it went the way it needed to go. I'm glad it did.”
With Finklea Hecker’s donation of The Jewish Outlook to the Briscoe Center, Dusek explained, the paper will go beyond spreading the word about Jewish people and events in Austin and helping community members to have a shared experience. It will also benefit researchers who want to examine Austin's month-to-month Jewish history.
“There's no other place they can find this kind of detailed documented history,” Dusek said. “There's nowhere else you could find it but in The Jewish Outlook.”
To help keep alive this part of Jewish Austin’s community and to be a part of preserving our history, contact Dusek for information on advertising at 512-342-2550, 512-657-6656 (mobile), or email@example.com.